Professional Summary

Jan ‘23-Present

SENIOR PRODUCT MARKETING MANAGER

AI Devices Marketing - Consumer  

✪ Summary: Innovation and emerging business lead for Windows customer loyalty and retention strategy. Led, developed, and executed both near-term incubation strategy and long-term vision to ultimately increase PC sales, reduce churn, and reduce customer acquisition cost.

Dec ‘23-Jul '24

CHIEF OF STAFF [STRETCH ASSIGNMENT]

AI Devices Marketing Organization 

✪ Summary: Led cross-functional strategic initiatives, optimized executive operations, and coordinated key stakeholder communications to enhance organizational efficiency and support executive decision-making.

Jan ‘18-Jan '23

SENIOR/PRODUCT MARKETING MANAGER

Windows Devices Marketing - K-12 Education B2B

✪ Summary: Define and communicate the value of Windows through messaging, content strategy & development, web experiences, and our device e-commerce (96% of Microsoft’s Education device portfolio) to grow revenue and share.

Jul ‘16-Jan '18

PRODUCT MARKETING MANAGER

Consumer Search & AI Organization - Campaign & Channel Strategy

✪ Summary: Partner with Product Marketing, Engineering, and Executives to build multi-channel marketing and campaign content plans that deliver measurable outcomes against KPIs and insights. Channel strategy owner of Social Media, Email, Blog and Paid Media to support campaigns that drive awareness, engagement.

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PRODUCT MARKETING MANAGER

Consumer Search & AI Organization - Mobile App Marketing

✪ Summary: Owned mobile marketing strategy & growth; drove fan engagement across multiple Bing vertical segments.

Apr ‘15-Jan '16

SENIOR RETAIL MARKETING MANAGER

Consumer Devices - Sephora & Ulta Beauty  

✪ Summary: Led retail partnerships, product launches, and integrated campaigns GTM strategy (retail, web, e-commerce, email, paid media, blog, social, etc.) for $120M budget to drive business growth.

Dec ‘13-Apr '15

SENIOR GLOBAL CONSUMER MARKETING MANAGER

Devices & Accessories  

✪ Summary: Responsible for Power Toothbrush (250M Euros) & Accessories (12M Euros) portfolio and new product launches (50+ markets) - P&L including production/ packaging, pricing strategies, margin health and sales forecasts.

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Aug ‘12-Dec '13

GLOBAL CONSUMER MARKETING MANAGER

New Value Space Development  

✪ Summary: Responsible for identifying untapped consumer segments and launching Global New Value Space products ($120 M Euros) - P&L including production/ packaging, pricing strategies, margin health and sales forecasts.

 

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Aug ‘12-Dec '13

DIGITAL MARKETING MANAGER

Web & e-commerce  

✪ Summary: Developed new role, launched product detail pages (PDPs), launched e-commerce device page; owned global (40+ markets) activation and website strategy to help improve organic search engine performance, traffic and conversion for device marketing portfolio resulting in increased sales by 6% at 6 months of launch.

 

May ‘11-Aug '11

STRATEGY MBA INTERN

Merchandise Innovations

✔ Gained deep understanding of retail business through contributing to improvement of product availability in store and increased in-stock percentage for 700 customer critical items across 3,800 Walmart Super Centers.
✔ Engaged key stakeholders (retail operation, merchandising/buying, and store teams) across multiple divisions to identify process gap opportunities and recommend a clearly defined process that increases accuracy and transparency throughout merchandising organization.
✔ Analyzed root causes for out of stock and critical pick items for Snacks &Beverages, Health & Beauty and Frozen categories.
✔ Collected, organized, and validated data and processes to identify root causes and develop training that can be implemented across merchandising organizations.

Jun ‘11-Aug '11

DIGITAL MARKETING STRATEGY MBA INTERN

Merchandise Innovations

✔ Supported local entrepreneurs and start ups as they build their businesses and products.
✔ Acted as an audience strategist, customer advocate, storyteller.
✔ Build website owned and paid marketing strategy to help improve organic search engine performance and goal-setting based on click-through rates (CTR), traffic and conversion.
✔ Collaborated cross functionally to build personas and marketing copy to increase industry outreach and increased site traffic.
https://innovation.uconn.edu/

2009-2010

SENIOR PLANNER

Macy's (850+ stores)

​✔ Collaborated with Macy’s store teams and retail operations to manage collateral and field stock concerns for luxury brand; managed stock levels, trends, inventory integrity, and in stock position.
✔ Responsible for planning and communicating assortment strategy and forecast plan for 672 Macy’s stores.
✔ Analyzed sales consumption and trend data to efficiently place orders and promotions to exceed sales goals.

Jan ‘07-Oct '09

ROTATION 3: PLANNING & PROCESS IMPROVEMENT MANAGER

Pratt & Whitney  

✪ Summary: Hold day to day responsibility of a Planner while assessing cost savings opportunities through process improvements.

✔ Responsible for developing and executing demand and inventory plans that enabled business to meet new product introduction, sales objectives, and continuous improvement projects.

✔ Achieved $2 M savings by reducing excess orders and $1.2 M by improving scheduling and inventory parameters.

✔ Monitored $1M of aged inventory to be brought back from vendor to be recycled.

✔ Improved on time delivery by 21% by actively communicating with buyers and transportation department.

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ROTATION 2: INVENTORY MANAGEMENT SPECIAL PROJECT

Pratt & Whitney  

✪ Summary: Led input and tracking of $8M in inventory from Israel to US for International Manufacturing Group.

✔ Led cross-functional team of finance, information technology, purchasing, operations, and strategic planning in ERP input.

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ROTATION 1: ERP SAP IMPLEMENTATION CONSULTANT

Carrier Corporation

✪ Summary: SAP Specialist who drove improvements and expansion of SAPs functionality within Carrier, a United Technologies Division. Actively participated in system design efforts and manage tasks to address the needs of related system solutions for a variety of applications.

✔ Ensured business needs are clearly understood and SAP implementation meets the needs and expectations in Marketing, Communications, HR, IT, Facilities and Financial Support Services.

✔ Solved SAP user problems cross-functionally with strong understanding of work-flows and interdepartmental dependencies.

✔ Train users in SAP applications, different modules, functions and new business processes.

✔ Wrote training guides and user guides to result in improved workflows and SAP customizing settings.

May ‘07-Aug '07

TECHNOLOGY & INNOVATION INTERN

3rd Party Logistics & Consulting

✔ Supported team streamlining warehouse operations Sears & K-Mart by implementing process improvements and utilizing advanced logistics software, resulting in a 15% increase in overall efficiency and reduction in order fulfillment time.
✔ Assisted Crayola Crayons in the integration and deployment of new transportation management systems (TMS), ensuring seamless data migration and training for staff, which enhanced real-time tracking and delivery accuracy.
✔ Conducted comprehensive data analysis and generated detailed reports on key performance indicators (KPIs), providing actionable insights that supported strategic decision-making and operational optimizations for clients.

May '05-May '05

R&D INTERN

Devices & Sutures Research 

✔ Assisted in the development and testing of innovative medical devices, contributing to the improvement of device safety and efficacy through rigorous experimental protocols and data analysis.

✔ Collaborated with cross-functional teams, including engineering, regulatory, and clinical departments, to ensure compliance with industry standards and regulatory requirements, facilitating successful product development milestones.

✔ Conducted extensive literature reviews and market research to support the identification of emerging technologies and trends, aiding in the strategic planning and innovation initiatives of the R&D department.